Drinkies

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ABOUT US

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FAQ

ABOUT US

PROJECTS

PACKAGES

FAQ

Drinkies

Rewards in Every Pour

Client

Heineken

Industry

Food and beverage

Services

Design Thinking Workshop

UI/UX Design

Custom Software Development

Growth Analytics

/ What is drinkies?

Drinkies is Heineken’s curated platform for seamless beverage delivery and exclusive rewards. Designed for convenience and elevated experiences, it connects consumers, bars, and partners through one refined digital ecosystem

Problem

Despite its potential, Drinkies struggled with low conversion rates and a rigid tech stack that couldn’t scale. Misalignment between teams and unclear priorities led to delays, missed opportunities, and a product that didn’t meet user and stakeholder expectations.

Problem

Solution

We partnered with Drinkies to realign goals, engage stakeholders, and drive product-led innovation. Through workshops, growth analysis, and user validation, we delivered a scalable, high-performing app that improved conversion, loyalty, and brand experience.

Solution

Solution

Solution

Data Findings

Aligning Vision Across Stakeholders

Heineken had many teams with different goals. Through workshops and user validation, we brought everyone onto the same page and set clear sprint priorities.

Data Findings

Aligning Vision Across Stakeholders

Heineken had many teams with different goals. Through workshops and user validation, we brought everyone onto the same page and set clear sprint priorities.

Data Findings

Aligning Vision Across Stakeholders

Heineken had many teams with different goals. Through workshops and user validation, we brought everyone onto the same page and set clear sprint priorities.

Data Findings

Aligning Vision Across Stakeholders

Heineken had many teams with different goals. Through workshops and user validation, we brought everyone onto the same page and set clear sprint priorities.

Workshops helped unify stakeholders, define key sprint outcomes, and prioritize what mattered to users and the business.

Our redesigned architecture allowed the app to support multi-party users, consumers, bars, and suppliers, at scale.

By validating features with real users, we reduced friction and gained executive buy-in for strategic product improvements.

Using tools like Hotjar, we identified UX bottlenecks and opportunities, fueling smarter design choices post-launch.

Driving Growth Through Engagement

In 2023 alone, Drinkies saw over 150,000 downloads and 680,000 user sessions. Loyalty and referral features achieved a 2.09% referral rate and 20.8% monthly conversion via Star Bar.

2.09% REFERRAL RATES | 20.80% MONTHLY CONVERSION RATE

2.09% REFERRAL RATES | 20.80% MONTHLY CONVERSION RATE

35,000 MONTHLY USERS (35K MONTHLY USERS)

35,000 MONTHLY USERS (35K MONTHLY USERS)

Boosting revenue & user engagement

Drinkies (Heineken) sought to increase revenue following the launch of a minimally viable product (MVP) that, while functional, faced challenges due to the presence of bugs.

Our strategic approach to meet users satisfaction and achieve conversion goal:

Identify, validate & analyze source of problems
Dismantle journey into smaller chunks
Suggest actionable solutions
Set small measurable & achievable goals for each specific phase of journey leading up to the ultimate goal

Small steps. Big leap.

Through consistent user behavior analysis, testing and iterative improvements, we achieved positive outcomes:

Achieve 20% conversion rate increase

Lower bounce rate by 10%

Reduce app crash rate below 0.4%

Lizard Global’s workshop helped us to conceptualize ideas and incorporate them into the development process. They are knowledgable in their expertise, and their customer service is top-notch.